Sunday, March 4, 2012

Information is a Commodity Available in Many Flavors



Let's supposed we are making a line waiting to pay our groceries and we pick the first magazine available with our eyes closed,  probabilities are that you will end up with the latest tabloid about how Brad Pitt  and Angelina Jolie will have a hybrid child crossed with an Gray Alien.
Funny right? but doesn't that analogy applies to us when we research information online about our Presidential candidates? I think it we all know that we are being bombarded by media 24 hours a day about what,who and how we should make the important decisions in every area of our lives. In fact, we the average American receive about 3000 media messages a day, so is in our best interest to disseminate the information that we will invest our time into.

Is the information that we see online being manipulated? Of course, we all know that it is. As a matter of fact, they are many corporations paying millions of dollars to drive us towards making a decision in favor. Politicians are not any different when it comes to trying to influences us to help them get our votes and the web is being used in as platform to reach as many of us as possible. Now can we trust the information that we get from the Internet? I would say that it our job as a consumer to research the sources and determined if the information is filtered or unfiltered to evaluate if it suits your taste or needs.

When it comes to researching information on the Internet is imperative that we take the same effort as when we are making an important purchasing decision that will influence our future. For example, if we want to find out information about a Presidential candidate we should use sources that eliminate media, special interest or corporations. We are who make the decisions that will direct the future of our society and if we care enough we should do a hard work in choosing the sources that will influence our thoughts and decisions. Is a no brainer that social media is popular medium of communication in our times and it should be expected that political candidates will use their money and power to manipulate it and even use it against each other. Now if you agree with me on this then the idea of researching of who is funding your political candidate may make sense as well.

We should believe what we think is our best interest for our future, not what others want to push down on us.

 Resources:

Google Answers (2002),American advertising in the media   http://answers.google.com/answers/threadview?id=56750>
 
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