We all recognize names the big SNS that have change the way to communicate with each other like Facebook, Twitter, Linked in ect.. but is Linked in one of those SNS that will be around in the future to stay? will this become the most valuable tool for getting a job in the future? Will it dominate the global market like FB or is it going to left in the dark like any other fad ??
So Why or Why wouldn't make it five years from now? Let's examine the strengths and weakness of LI.
First, is LI really a SN? well we could yes and no, for example most of the social media tools that we know about is meant for couple purpose show off the things that we like to brag about like: who has the most friends, partying, vacations, being funny, having babies, new cars... you get my point. So in other words LI is not really competing with FB or Twitter in that sense, but it is still a SN that is targeted to a specific niche business professionals and corporations. LI is known as a professional social network PSN and that is one of their competitive advantage because they have a more serious approach to social networking.
Second, LI is tools that many people and corporations are using to do reference check, find expert advice and of course network with other professional in and out of your industry.
Now even though that it is a great tool for marketing your brand or yourself in the virtual market it has some disadvantages that could jeopardize its future. Number one, as we all know business etiquette and cultures are quite diverse in this global professional market. Is easier to become friends or follow people because they are friends or family with someone that you know, but in the business environment is different specially if when cultural barriers are present.
Also, let's face it professional networking is not as fun as becoming friends with people that know your friends. Lastly, they have a low time spent per session per user LI is 6.5 minutes a day FB 55+ minutes a day so this means that they have less time to sell their advertisings and attract new unique visitors.
If LI really want to stay on top of as the PNS it needs to work on overcoming cultural barriers and increasing its audience. For example, LinkedIn recently acquired Mspoke a company that provide its members with more relevant insight from professionals. Also, I think getting companies or professional to offer discounts and giveaways will increase sharing within the network, people are more willing to share content if there are incentives. So being the among the websites with the most traffic
( number 12 in the world ) can it really stay there without making the necessary changes?
Will have to wait to find out...
References:
Miyasaki, Anthony (2012)”Will Twitter, LinkedIn, and Tumblr Really Matter Five Years from Now?” E-Marketing for sensible Folk (February 14) http://www.sensibleemarketing.com/
Wikipedia (2012) LinkedIn http://en.wikipedia.org/wiki/LinkedIn
Mashable (2010)LinkedIn gives brands a platform to promote themselves http://mashable.com/2010/11/01/linkedin-company-product-pages/
Sunday, February 19, 2012
Sunday, February 5, 2012
How can SOPA & PIPA affect yout Internet biz
This is probably the first time in history that we have so a large online protest and it took place on January 18th, we had two legislations that could change the way internet surfers operate. One is the Stop Online Piracy Act (SOPA) and Protect IP Act (PIPA), but how may this be of concern for the Internet marketing newbies and the big corporations, will explore.
First, let's examine the facts:
-National Purchase Diary Group reports that just 37% of music acquired by U.S. consumers in 2009 was actually paid for.
-From 2004 through 2009 alone, an approximate 30 billion songs were illegally downloaded through file-sharing networks.
-Since peer-to-peer (P2P) file-sharing sites like Napster, Limewire, Bearshare and others emerged in 1999, music sales in the U.S. have dropped 47%, which means from $14.6 billion to $7.7 billion.
-Frontier Economics recently estimated that U.S. Internet users annually consume between $7 and $20 billion worth of digitally pirated recorded music.
- The Information Technology & Innovation Foundation, announced that digital theft of movies, music and content that is copyrighted takes up enourmous amounts of Internet bandwidth:
24 percent globally, and 17.5 %n the U.S.
Now we know that these facts are not just the effects of online piracy... have we ask ourselves how is this affecting all of us?
One analysis by the Institute for Policy Innovation concluded the online global piracy causes losses every year of $12.5 and 71,060 U.S. jobs were lost which resulted in a loss of $2.7 billion in workers' earnings. Additionally a losses of $422 million in tax revenues, $291 million in personal income tax and $131 million in lost corporate income and production taxes.
So what would it mean if these legislation take effect or not?
Pehaps most importantly, the impact it will have on artist creative lose. All the artist, singers musicians, producers and songwriters that will not get paid the royalties and fees they’ve worked for. We can say that almost all artists (95%) depend on royalties to be able to make a living.
So we have to valid points and this is a decision that will be in the hands of the people, now this reminds me that one there's is nothing for free in life, if one loses we all lose.So Who really can make the difference, The Big Corporations or the People?
A little more reading:
Estimating the global economic and social impacts of counterfeiting and piracy. A REPORT COMMISSIONED BY BUSINESS ACTION TO STOP COUNTERFEITING AND PIRACY (BASCAP) February 2011
http://www.iccwbo.org/uploadedFiles/BASCAP/Pages/Global%20Impacts%20-%20Final.pdf
Recordind Industry Association of America, Free for All, March 2011
http://riaa.org/blog.php?content_selector=How_Digital_Piracy_Harms_Everyone
National Purchasing Diary
https://www.npd.com/wps/portal/npd/us/aboutnpd/!ut/p/c4/04_SB8K8xLLM9MSSzPy8xBz9CP0os3iT4JAAU09LYwMDE2dnA8_QQCPzECdvAwMjA_2CbEdFANOUQTg!/
First, let's examine the facts:
-National Purchase Diary Group reports that just 37% of music acquired by U.S. consumers in 2009 was actually paid for.
-From 2004 through 2009 alone, an approximate 30 billion songs were illegally downloaded through file-sharing networks.
-Since peer-to-peer (P2P) file-sharing sites like Napster, Limewire, Bearshare and others emerged in 1999, music sales in the U.S. have dropped 47%, which means from $14.6 billion to $7.7 billion.
-Frontier Economics recently estimated that U.S. Internet users annually consume between $7 and $20 billion worth of digitally pirated recorded music.
- The Information Technology & Innovation Foundation, announced that digital theft of movies, music and content that is copyrighted takes up enourmous amounts of Internet bandwidth:
24 percent globally, and 17.5 %n the U.S.
Now we know that these facts are not just the effects of online piracy... have we ask ourselves how is this affecting all of us?
One analysis by the Institute for Policy Innovation concluded the online global piracy causes losses every year of $12.5 and 71,060 U.S. jobs were lost which resulted in a loss of $2.7 billion in workers' earnings. Additionally a losses of $422 million in tax revenues, $291 million in personal income tax and $131 million in lost corporate income and production taxes.
So what would it mean if these legislation take effect or not?
- This could also means the end of social media because sharing of photos, videos, music and copywritten content would be breaking the law.
- Content that includes copyrighted content (such as white papers or webinars that contain third party graphics, even if properly attributed) could potentially put at risk or even lead to a shutting down of the company's online presence.
- Blog syndication sites will be affected and run the risk that they could be shut down by a unintended violation from one or any of their source feeds
Pehaps most importantly, the impact it will have on artist creative lose. All the artist, singers musicians, producers and songwriters that will not get paid the royalties and fees they’ve worked for. We can say that almost all artists (95%) depend on royalties to be able to make a living.
So we have to valid points and this is a decision that will be in the hands of the people, now this reminds me that one there's is nothing for free in life, if one loses we all lose.So Who really can make the difference, The Big Corporations or the People?
A little more reading:
Estimating the global economic and social impacts of counterfeiting and piracy. A REPORT COMMISSIONED BY BUSINESS ACTION TO STOP COUNTERFEITING AND PIRACY (BASCAP) February 2011
http://www.iccwbo.org/uploadedFiles/BASCAP/Pages/Global%20Impacts%20-%20Final.pdf
Recordind Industry Association of America, Free for All, March 2011
http://riaa.org/blog.php?content_selector=How_Digital_Piracy_Harms_Everyone
National Purchasing Diary
https://www.npd.com/wps/portal/npd/us/aboutnpd/!ut/p/c4/04_SB8K8xLLM9MSSzPy8xBz9CP0os3iT4JAAU09LYwMDE2dnA8_QQCPzECdvAwMjA_2CbEdFANOUQTg!/
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