Sunday, February 5, 2012

How can SOPA & PIPA affect yout Internet biz

This is probably the first time in history that we have so a large online protest and it took place on January 18th, we had two legislations that could change the way internet surfers operate. One is the Stop Online Piracy Act (SOPA) and Protect IP Act (PIPA), but how may this be of concern for the Internet marketing newbies and the big corporations, will explore.

First, let's examine the facts:

    -National Purchase Diary Group reports that just 37% of music acquired by U.S. consumers in 2009 was actually paid for.

-From 2004 through 2009 alone, an approximate 30 billion songs were illegally downloaded through  file-sharing networks.

   -Since  peer-to-peer (P2P) file-sharing sites like Napster, Limewire, Bearshare and others emerged in 1999, music sales in the U.S. have dropped 47%, which means from $14.6 billion to $7.7 billion.

    -Frontier Economics recently estimated that U.S. Internet users annually consume between $7 and $20 billion worth of digitally pirated recorded music.

 - The Information Technology & Innovation Foundation, announced that digital theft of movies, music and  content that is copyrighted  takes up enourmous amounts of Internet bandwidth:
 24 percent globally, and 17.5 %n the U.S.

Now we know that these facts are not just the effects of online piracy... have we ask ourselves how is this affecting all of us?

One analysis by the Institute for Policy Innovation concluded the online global piracy causes losses every year of $12.5 and 71,060 U.S. jobs were lost which resulted in a loss of $2.7 billion in workers' earnings. Additionally  a losses of $422 million in tax revenues, $291 million in personal income tax and $131 million in lost corporate income and production taxes.

So what would it mean if these legislation take effect or not?
  1. This could also means the end of social media because sharing of photos, videos, music and copywritten content  would be breaking the law.
  2. Content that includes copyrighted content (such as white papers or  webinars that contain third party graphics, even if properly attributed) could potentially put at risk or even lead to a shutting down of the company's online presence.
  3. Blog syndication sites will be affected and run the risk that they could be shut down by a unintended violation from one or any of their source feeds
Now on the other hand:

Pehaps most importantly, the impact it will have on artist creative lose. All the artist, singers musicians, producers and songwriters that will not get paid the royalties and fees they’ve worked for. We can say that almost all artists (95%) depend on royalties to be able to make a living.

So we have to valid points and this  is a decision that will be in the hands of the people, now this reminds me that one there's is nothing for free in life, if one loses we all lose.So Who really can make the difference, The Big Corporations or the People?






A little more reading:

 Estimating the global economic and social impacts of counterfeiting and piracy. A REPORT COMMISSIONED BY BUSINESS ACTION TO STOP COUNTERFEITING AND PIRACY (BASCAP) February 2011
http://www.iccwbo.org/uploadedFiles/BASCAP/Pages/Global%20Impacts%20-%20Final.pdf 


Recordind Industry Association of America, Free for All, March 2011
http://riaa.org/blog.php?content_selector=How_Digital_Piracy_Harms_Everyone

National Purchasing Diary
https://www.npd.com/wps/portal/npd/us/aboutnpd/!ut/p/c4/04_SB8K8xLLM9MSSzPy8xBz9CP0os3iT4JAAU09LYwMDE2dnA8_QQCPzECdvAwMjA_2CbEdFANOUQTg!/

1 comment:

  1. Hi Andres! so while listening to an interview done on one of the members of the Deftones band i realized that the band makes most of their profit by touring. During the interview the leader was asked how he felt on the whole issue of online pirating of their music. He proclaimed that profit from their album sales were mainly to pay off the record label and most of the word of mouth advertising was good for their ticket sales on tour, etc.. In this era, with the power of the internet, and so many new and diverse artists coming up and piracy at its highest maybe the real question should be how do you bring value to that customer? .. what will take your customers to buy your product and not pirate it? .. lowering price?adding bonus features? just a thought.

    ReplyDelete